Look-Alike Reporting Overview
Look-Alike Report functionality provides users with a list of potential new customers that share attributes with (or “look like”) their most-successful customer lists. In other words, the report contains Acxiom’s recommendations for prospects based on the client data you submit, as well as useful details that pertain to your target audience. The process is simple—after you upload a file containing a list of your best customers, the file is analyzed and specific criteria is matched with other records in the database. You then receive a list of new records with similar attributes—geographic, demographic or psychographic—that match those in your “best customer” list.
Additionally, the system calculate's your list's Market Penetration Index (MPI), which enables you to define its prospective market potential. the higher the index calculation, the greater success you had penetrating that particular demographic or geographic area.
These simple steps will help you purchase a list of prospects in your trade area that look just like your best customers.
Step 1: Upload your customer file. For more information, see Customer File Upload.
Step 2: Order a report on the basis of the uploaded file. For more information, see Create New Look Alike Report.
Step 3: Run the data analytic search. For more information, see Manage Data Analytics Searches.
Step 4: Place the data analytic order. For more information, see Place Data Analytics Order.
This section describes how you can do the following: